UI Design
UX Design

Zona

My Role
UI Designer
Brand Designer
Copy Writer
UX Designer
UX Researcher
Interaction Designer
Timeline
November 2018

Background


Opioid overdose has become an epidemic in the U.S. Since 2000, nearly half a million people have died of drug overdoses. Roughly 80 percent of those fatalities each year are deemed accidental, meaning many of these deaths could have been prevented. Proven strategies are available to reduce the harms associated with drug misuse, treat dependence and addiction, improve immediate overdose response, and and enhance public safety and education.

The Challenge


Design an accessible solution that helps reduce the number of accidental opioid overdoses each year.



The Approach


Designing the Sprint


Using the Double Diamond Technique, I designed a 5-day design sprint:


  • Day 1-2: Discovering as much about the problem space as possible.
  • Day 3-4: Defining the problem and ideating on solutions.
  • Day 5: Prototyping, and testing assumptions.



The double diamond design sprint.




Competitive Analysis


To familiarize myself with the market, I conducted a competitive analysis of four existing applications. This analysis led to an understanding of how opioid users were being supported and the type of support they lacked.


1. Pink Cloud
  • Main function is to find AA & NA meetings around the world.
  • Limited sobriety tracking feature that features birthday, meeting attendance, and current step.
  • Program management tool with daily checklist.

2. Sober Grid
  • Sobriety social network, similar to Facebook. Chat and call capabilities.
  • Ability to geo-locate nearby sober people.
  • Users can chat with certified peer recovery coach.
  • "Burning Desire" feature is like an S.O.S. button that informs nearby friends you need support.

3. Nomo
  • MVP feature is sobriety clocks, which are used to track progress. You can also track things like money saved, calories burned, and time not wasted.
  • Gamifying sobriety with milestones and refocus games like virtual bubble wrap.
  • Accountability partners and encourage wall add social feature to application.


4. I Am Sober
  • Share My Journey feature allows users to share a memorable photo for each milestone, like 7 days, 1 month, or 1 year sober.
  • Sobriety summary gives you an overview of sobriety milestones and savings.
  • Ability to review how your day was and whether or not you stuck to your goals.





A lot of existing apps focus on prevention and recovery but neglect active drug users, as well as those affected by addiction. People are going to use drugs no matter what. How can we promote safe drug use and spread awareness?





Interviews & Personas


I sought to understand the needs of those affected by the opioid crisis: addicts, friends and family of addicts, medical professionals, and good samaritans. Rather than sending out a survey or drilling a group of strangers with questions, I went with a more personal approach: a friendly, face to face, conversation.



Guiding Questions:

  • What is your relationship to addiction?
  • What is your biggest fear?
  • Have you, or anyone close to you, overdosed?
  • Do you feel adequately supported?

Insights from interviews led to the development of personas.




Wireframes





The Result


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