Hey there! 🌟 I'm a full-stack designer who is passionate about Design Justice and considers herself a professional communicator. Currently rocking the role of UX Innovation Designer at IBM, my journey in design spans over a decade, exploring everything from visual design and UX to consulting, facilitation, strategy, and research.
From crafting album artwork for local musicians to prototyping augmented reality concepts for autonomous vehicles, I've taken a dip in various design pools. My 9 to 5 is dedicated to my life purpose – seeking solutions for an equitable future. At IBM, I'm deeply involved in the Racial Equity In Design initiative, leading the Inclusive Design Guild, and driving communications for the Austin Black Business Resource group.
Outside the office, I wear different hats – a director and trusted advisor for the Center for Sustainable, Healthy, and Equitable Communities, and the Secretary of the City of Austin’s Project Connect Community Advisory Committee. I'm all about community engagement, advising on anti-displacement and equity matters related to Austin’s public transportation initiative.
In my downtime, catch me starting books I never finish, indulging in snacks, and enjoying solo movie nights (mostly for the snacks). Evenings at home are often filled with making music, just for my own enjoyment. Feel free to say hi! 👋✨
I currently guide Fortune 500 clients through Enterprise Design Thinking activities, shaping business opportunities and co-creating solutions with IBM's Hybrid Cloud and Generative AI technologies. This ongoing effort is resulting in revenue growth and sales opportunities.As the lead UX designer in a diverse team of experts, including engineers, data scientists and solution architects, I champion human-centered design practices in client engagements. This involves utilizing design sprints, solution fictions/futures, journey mapping, and mental modeling to inform the client's ongoing digital transformation strategy. My responsibilities extend to crafting low to high-fidelity wireframes and clickable prototypes using Figma design software, incorporating the IBM Carbon Design System in the present for creating customer pre-sales proof of technology experiences.
I worked with GM business partners to ideate, test, and deliver on the future of mobility. I led design in a balanced team alongside product management, engineering, and business stakeholders. I supported the end-to-end life-cycle of a product from concept to delivery. My daily responsibilities ranged from user research and gathering requirements, to facilitating workshops, and conveying ideas in tangible forms like sketches, wireframes, user flows, journey maps, prototypes, and annotated asset libraries. I also worked to indoctrinate agile methodologies within GM. In conjunction with these efforts, I coached teams on the principles of design justice, and advocated for UX processes that center those who are most impacted by inequities.
Through journey maps, storyboarding, wireframing, prototyping, and competitive analysis, I translated UX concepts into UI interactions. I created low to high fidelity models and prototypes for customer testing and management reviews, as well as crafted journeys to demonstrate usefulness, usability, and desirability of features and experiences. While at Ford, I organized and executed a week long usability research clinic for Autonomous Vehicle (AV) interfaces, which was awarded a certificate in recognition of extraordinary effort. In addition to my work on AV’s, I developed and tested prototypes for Augmented Reality (AR) navigation and Advanced Driver Assistance Systems (ADAS).
As the sole designer at Fast Effect, I worked in collaboration with a team of developers to create engaging, interactive products and experiences. For nearly 4 years I was responsible for executing the UI, UX, and interaction design of an array of products - spanning across web, mobile, AR, VR, and beyond. My work on the Denso Interactive Slider was awarded 2 Telly’s - one for corporate image, and the other for general information.
UX Design
UI Design
User Centered Design
Interaction Design
UI Animation
Rapid Prototyping
Wireframing
Copy Writing
UX Research
User Acceptance Testing
Information Architecture
Agile Methodology
Workshop Facilitation
Workshop Design
UX Strategy
Adobe CC
Figma
InVision
Miro
Mural
Zeplin
Pen & Paper
Leading For Creativity
IDEOU - April 2021
Storytelling for Influence
IDEOU - April 2021