UI Design
UX Design

Future Roads

My Role
UI Designer
UX Designer
UX Researcher
Brand Designer
Copy Writer
Interaction Designer
Workshop Facilitator
July 2021 - July 2022
Please note - this case study is currently a work in progress. More details to come!


Let's embark on a journey into the remarkable world of Future Roads, a safety product that provides actionable insights derived from connected vehicle data. Our adventure begins with a partnership between General Motors and the Utah Department of Transportation (UDOT). Together, we sought out to transform road safety while aligning with Vision Zero: a strategy to eliminate all traffic fatalities and severe injuries, while increasing safe, healthy, equitable mobility for all.

Picture your car as a data detective, collecting valuable insights, no matter where you drive. Future Roads turns General Motors' connected vehicle data into real-life solutions that empower transportation organizations like UDOT with data that goes beyond numbers. It's like your guardian angel on the road, offering cities, counties, and Metropolitan Planning Organizations (MPOs) the tools they need to create safer cities. It's not just data; it's a roadmap to a safer future.

The Challenge

Picture this: data playing hide-and-seek, easily swaying with personal interpretations, and no consistent statistical process to guide us. It's a bit like trying to read a story without a clear plot!

Now, here's the twist: different user groups are like diverse readers, each grasping data and reports in their unique way. Adding to the fun, we've got a mix of disparate systems and data sources, and no rulebook on data standards or safety analysis guidelines. Analysis is only as good as the data that feeds it, and our pals at UDOT were like time travelers, making decisions based on data as far as a year back. And here's the kicker – they were missing some juicy details. No access to cool stuff like how fast the vehicles were traveling, how much traffic was hitting the roads, the weather scoop, the condition of the streets, and how wild the crashes were.

View Project